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Sales Director

The primary purpose of the Sales Director is to meet and exceed move-in/census goals, as well as create and maintain a positive image of the community with potential residents, their loved ones, and referral sources. The role requires a minimum of 50% External Business Development with outside referral partners with the goal of generating direct referrals to the community.

Works closely with the Executive Director and Corporate Director of Marketing in the development and execution of the sales & marketing plan.

Ensures that the community meets or exceeds all expectations for achieving move-in goals.

Interviews and tours prospective residents and their families; discusses assessments with the Resident Services Department and makes clear to the applicant all pertinent information.

Ability to effectively manage the Customer Relationship Management program (CRM).

Daily engagement in external business development such as sales calls, networking, attending events, hosting events, participating in trade shows, and attending outside meetings/ seminars.

Coordinates new move-ins to the facility and communicates information to the team to ensure a smooth transition and appropriate availability for new admissions.

Establishes strong and successful relationships with professional referral sources throughout the area and expands referral sources in the area.

Establish a presence and brand awareness in the marketplace by professionally representing Harrison House of Chester County and Harrison Senior Living. Collaborate with the community’s Executive Director and Corporate Director of Marketing to build relationships with trusted outside services providers to yield consistent referral business.

Coordinates events to promote facility in conjunction for all referral sources.

Maintains thorough knowledge of the market, competitors, and trends.

Develop external business network to generate sales through sales calls, networking, event hosting, and attending community events.

Assists in managing digital marketing via social media, website, and other outlets for Harrison House of Chester County.

Inquiries about the position can be sent to or by telephone to 610-383-3900.

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